About

Troll Tales offers expertise in general copywriting and blogging, including a specialty in food, beverage and natural health as well as general editing and research.

Marni Andrews was born and raised in the Niagara farm belt but also lived in Florida. She has an M.A. in Journalism from Western University and a B.A. in Communications from Florida Atlantic University.

Her less formal education has consisted of curiosity for the world and for good food, prepared as naturally as possible.

Since she is often booked in advance, please contact Marni today to set up a consultation about your writing needs.

Writing

Good writing is clear yet imaginative. While it is clarity that remains with a reader, it is an imaginative style that draws in the reader. Marni’s writing includes web copy, articles, case studies, profiles, blogs, columns and ghostwriting across a diverse range of subjects such as animals, antiques, beauty, business, construction and home renovation, electronics, finance, fitness, food, gardening, health and wellness, hotels, insurance, interior design, liquor, organics, recycling, restaurants and bars, and travel. She has launched four publications, edited six and been a contributing columnist for three.

Editing & Research

Editing is the icing on the cake of a well-written piece. Without good editing (whether proofreading or substantive editing), the cake will be unfinished and may not have the full intended impact of an edited piece. Good editing is invisible.

The truth is in the details but they are not always easy to find. Whether it’s background for an illuminating profile, the statistics that make a white paper sing, anecdotes for a travel website, or sales data to support an industry feature, good research will surprise you with what you didn’t know.

Photography

A love of travel and insatiable curiosity have taken Marni to 20 countries including a dozen years in Florida. She particularly enjoys shooting seascapes, botanicals and architectural details. Clear colours and pristine light infuse her photography. A hallmark of her photos is “the picture that tells a story.”

Her Jamaican beach study “Rose Hall” was selected for juried exhibit in Key West, FL. She has also exhibited in Orange Beach, AL; Oxford, MS; and  Toronto, ON. Her photos are available on request.

Publishing

Marni has launched four successful publications: one consumer and three trade. Topics ranged from antiques/collectibles to the bar and restaurant industry to lodging. She is available for consultation for existing publications or new projects. Her emphasis is journalistic credibility merged with aesthetic appeal.

Antiques! was published bimonthly for four years. The readership was a combination of newsstand and subscription. It was created as the only high-end Canadian periodical on the antiques and collectibles industry. One reader noted, “This is the most informative magazine I have ever purchased.” Circulation was 10,000.

Patron Magazine was created for a major brewery as a vehicle to reach its core audience: owners and operators of licensed establishments. It was created in conjunction with Counter Culture magazine (see below) and was published bimonthly for five years. Circulation was 40,000.

Counter Culture Magazine was created for a major brewery as a vehicle to reach its core audience: bartenders, servers and back of house in licensed establishments. Counter Culture was created in conjunction with Patron magazine (see above) but was much more edgy. The magazines were published bimonthly for five years. Circulation was 30,000.

Canadian Lodging News was the first national lodging news tabloid in Canada. Its target audience was hotel/motel/resort chains, independent establishments and contingent suppliers across North America.