Fruit d’Or: From Bog to Table

by Marni Andrews

Fruit d’Or, the world’s largest producer and processor of organic cranberries, has been successfully introducing their new retail dried fruit snack line called Patience Fruit & Co. since last Spring. The name, which was inspired by the extra time required to produce a quality product, has six SKU’s, three Whole & Soft (from 113 g to 142 g unit size, eight to a case) and three Classic (from 196 g to 283 g unit size, six to a case). Sweetened with either organic apple juice or a little sugar they contain no other ingredients aside from organic sunflower oil (less than 1%).

Patience is distributed through most major food retailers and natural food stores in Canada and is being introduced to the U.S. through nearly 600 supermarkets in the next two months. Shelf cases and display racks are available.

After being in the retail market for several years, Fruit d’Or decided to develop this side of the business as their client base expanded. The new business is completely different than their bulk business so needed separate expertise and a different business model, says Vicky Samson, Key Account Manager, Eastern Canada for Fruit d’Or.

https://www.organicwellnessnews.com/?ArticleID=67